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Tom Van Voy Named VP of Audio Video Division  

CHATSWORTH, CA, November 22, 2004– In anticipation of brisk holiday sales, SANYO Fisher Company has announced a $100 price reduction for its popular Fisher FVD-C1 Pocket CameraCorder.

Now, with a $699.99 suggested retail price, the advanced combination MPEG-4 camcorder and 3.2 megapixel digital camera is a better value than ever before. The FVD-C1 is a stylish, pocket-sized digital solution that gives users the ability to shoot and share high-quality video and photos without the hassle or bulk of separate devices. It also records directly to an included 512 megabyte SD flash memory card, which gives users immediate access to pictures and video without having to rewind tape. The C1 is a critical favorite and a winner of the prestigious 2004 “Best of CES” award in the Video Category. It is currently available at retailers nationwide.

Tom Van Voy, formerly Director, Programs Marketing at Intel Corp., has joined SANYO Fisher Company as Vice President, Audio Video Division. Mr. Van Voy will direct the sales and marketing efforts involving the FVD-C1 and forthcoming products in this rapidly emerging category.

SANYO Electric Co., Ltd. (NASDAQ: SANYY) is a $22 billion manufacturer and distributor of consumer and commercial electronics, including multimedia and telecommunication products. Based in Chatsworth, California, SANYO Fisher Company (a division of SANYO North America Corporation, a subsidiary of SANYO Electric Co., Ltd.) markets digital cameras, PCS phones, audio systems, portable and mobile electronics, televisions, DVD players, dictation devices, home appliances, LCD projectors, security video equipment and air conditioning systems. For more information, visit Hi-res product images can be downloaded under “Dealer Images”.

For editorial contact only:
Michael R. Harris
Harris Public Relations
for SANYO Fisher Company
Tel: (714) 966-0258

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