In some sort of sense, a sportsbook is like a financial market. Of course, it is not meant literally. You invest some money in a particular event, and at some future time you get or don't get a payoff. Prices of the odds constantly change, depending on social, political, sports events and source. When demand becomes too high and many people want a specific stock or side of a bet, prices get higher. When everyone's selling, or wagering the other side, the prices get lower.
The Effective Market Hypothesis
Many average sports bettors don't pay attention to the notion of market efficiency, which makes it harder to win consistently. But it needs to be understood, because it clarifies what is important for potential winning. Thus, it is important to remember one simple fact that all public information can influence the price of an asset. Information flies pretty fast, so does a trading system.
No matter how effective financial markets can be, you can wager that sports betting markets are interrelated with good news. Why is it so? The answer is simple - they're less liquid. While there are thousands of members involved in the financial markets, a small sportsbook may address a few dozen players. In this case, the missing number of market members has made it illiquid and, as a result, inefficient. The bookmaker can't fully process the information within this line because of concerns about his own risk. Thus, there is a chance to get a favorable bet if you can quickly adjust whatever predictive approach you're into.
Winning in an Effective Betting Market
Larger sportsbooks won't be concerned with balancing their books if they have the bankroll to manage the risk related to book unbalancing. If you say that sports betting markets aren't totally efficient but are quite close—in other words, it's possible to make a profit, but you have to be really good—which reminds a credible assumption. In this case, obvious details are not going to help you, as it's almost definitely incorporated in the betting odds. The same process goes for any other details which are widely known.
When you join an online betting source like ProBettingz.com, you will notice that betting with information is the same as betting with no information at all. In a matter of time, you will win and lose from time to time. In the long-term perspective, the rush will wipe you out.